what i do

I empower organizations to make better decisions and products through a research-driven process to define customer values. 

Imagining and creating the future is one of the most exciting and challenging tasks organizations face. The stakes are high, there’s no instruction book, and we’re often stuck crossing our fingers that we guessed correctly. But it doesn’t have to be that way. A strong understanding of your customers and their values will inspire new solutions and give you the confidence to make the tough decisions.

who I Help

I help individuals or teams working on developing new solutions, but don’t have the information they need to make decisions confidently about:

What’s Next

My business is ready to build the next great thing, but I don’t know what that is or where I might even start.



How to Focus

My business has a great idea, but we need to fine-tune with customers so we’ve got all the details right and how to tell the right story.

Basic process



Craft a custom research plan to uncover your customers' motivations, values, and needs.



One-on-one customer interviews designed to give them the space and tools to articulate the challenges they face and what matters most.




Identify shared themes and key differences within customers to provide insight and confidence for the big decisions you’re facing

Past Clients

who i am

I believe in curiosity with a purpose.

I’ve spent a decade in product development as an engineer and strategist helping one-man start-ups and Fortune 50 companies design their futures. Throughout, I’ve consistently seen the importance of admitting: we don’t know what we don’t know. I’m not in the business of offering grand ideas for the future; I help organizations put change into motion, regardless of magnitude.

Learn more about me.