Don’t let these common myths throw you off course!
“Innovation” is an over-hyped word that’s really just marketing fluff.
Ignore the word. That said, there are proven practices to create new ways of doing things that have a positive change to your business.
When brainstorming, we should come up with lots of crazy ideas.
Crazy ideas can help promote new thoughts, but the goal of brainstorming is to solve a problem. We need quality AND quantity. 1 real idea is worth 100 crazy unusable ones.
Innovation means leveraging technology.
Innovation can relate to your processes, how you talk to customers, how you hire, your profit model, etc. It might use cutting edge technology…or no technology at all.
Innovation is expensive.
Innovation can scale to any budget. (Although the more you want to change the more you’ll likely need to spend.)
My company can’t be innovative.
The most important step is having a shared understanding of what’s desired and what’s feasible. The rest can be taught, coached, and practiced.
Want help breaking these myths apart and seeing real innovation at your organization?